High definition tv Purchase

 Hdtv Purchase Essay

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six. 5. 2013

Group T

|Yue Chen

|Yifan Ge

|Xiaojiao Cheng

|Raji Alradhwan

|Mohammed Aljassem

|Danying Jin

CONSUMER PROBLEM-SOLVING ACTIVITY – HDTV OBTAIN

Consumers use one of 3 problem-solving procedures when getting goods or services; routinized response behavior, limited solving problems, or lengthen problem solving. A few consumers can easily solve the problem and make a decision easily. Other folks engage in prolonged problem solving in which a lot of time is put in comparing item features, rates etc .

Customers decide to buy a product or service can other these steps:

• Becoming aware of a purpose or a wish. Problem description • Looking for information about the item – Problem analysis • Evaluating distinct products -- Generating possible solutions • Choosing a getting a product -- Selecting the best option • Using and getting rid of the product – Post obtain behavior

Since the prices of HDTV's will be coming down, we have decided to obtain a 50'' or perhaps larger.

The first step : Becoming mindful of, or considering, the problem.

First of all, we have to inquire one query before making any kind of analysis which usually how do you decide you want to get a particular services or products? It could be that the HDTV is not having good facilities and also you now have to find a new one, the HDTV that you purchased probably would not be enough to obtain more services So you have trouble or a fresh need. Additionally, Consumers frequently go on some type of information search to help them through their obtain decision regarding HDTV. For instance , Sources of information could be family, friends, friends and neighbors who may have the merchandise you have in mind, and alternatively you might ask the sales people, or perhaps dealers, or perhaps read consultant magazines regarding HDTV to aid with their order decision. We ought to actually analyze the product just before we end up buying it. The following stages might help us make decision:

Emotional variables

Determination:

Need: My loved ones only TV set is too older and small , all family members support to get a new one which has a large display screen and hd. Want: Families want a better TV set to view BD films, NBA basketball matches and experience high-definition TV video games.

Perception:

HIGH DEFINITION has to become hot subject in recent years, and with rates coming down on these units, HDTV has been the first choice when folks want to update their particular TV models. I think it would be the pattern in the future and also as a position symbol.

Learning:

My family members all heard of HDTV and seen them in friends' places or perhaps in stores. With friends recommendation and and our own encounter, we believe that that high-definition television can provide a resolution that is significantly higher than those of standard-definition tv set, and this products can satisfy the drive - buying a better TV set.

Attitude:

Families most agree to purchase a HDTV with higher technology, more features, clearer display screen, and within suitable selling price level, a lot of brands will be preference centered our encounter: SONY, Panasonic, LG, The samsung company.

Personality/ way of life:

After conversation, we want to place the new Television set in shop, and the aged one can move to bedroom. As for brands selection, I favor SONY, since I'm employing their Walkman and PS3 and feel good. My father think Samsung is better due to his friends advices. My personal mother enjoys LG since our current TV set is LG. Besides, it is also a way decoration and status image in our shop.

Social influences

Family:

My dad and I every like war movies and epic movies, a higher quality and size screen may bring better knowledge. My tiny brother just like watching animation programs constantly, a bigger TELEVISION allow him remaining further away from the machine, that might protect his eyes.

Interpersonal class:

Father and mother friends almost all have a HDTV, they could consider the exact level...

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